Launchpad
Starting at
$3,500
- Up to 7 pages
- Custom design (no templates)
- Mobile-optimized
- Basic on-page SEO
- 2 rounds of revisions
- 2–3 week delivery
+ Care Plan $149/mo
Investment
Transparent pricing.
No mystery quotes.
Pick a tier, book a call, let's get to work. Every project includes source files, optional NDA, and 50/50 payment terms.
Accelerator
Starting at
$8,500
- Up to 15 pages
- Full design system
- CMS integration
- CRM / form integration
- On-page SEO + schema
- 2–3 custom animations
- 4 rounds of revisions
- 4–5 week delivery
+ Growth Plan $499/mo
Authority
Starting at
$22,000
- Up to 30 pages
- Brand + messaging workshop
- Full design system + component library
- Custom illustrations / motion
- Full copywriting included
- Marketing automation setup
- A/B testing setup
- 8–10 week delivery
+ Partnership $2,500/mo
Enterprise
Starting at
$50,000+
- Complex web applications
- Multi-market / multi-language
- Dedicated team
- Ongoing partnership
Custom retainer
All projects include: source files · NDA on request · 50% upfront / 50% on launch
Compare
Side by side
What's in each tier, at a glance. Scroll horizontally on smaller screens.
| Feature | Launchpad | AcceleratorPopular | Authority | Enterprise |
|---|---|---|---|---|
| Pages | Up to 7 | Up to 15 | Up to 30 | Unlimited |
| Custom design | ✓ | ✓ | ✓ | ✓ |
| Design system | ✕ | Full system | System + library | System + library |
| CMS integration | ✕ | ✓ | ✓ | ✓ |
| CRM / form integration | ✕ | ✓ | ✓ | ✓ |
| SEO depth | Basic on-page | On-page + schema | On-page + schema | Custom strategy |
| Animations | ✕ | 2–3 custom | Custom motion | Custom motion |
| Copywriting | Client-supplied | Light editing | Full copywriting | Full copywriting |
| Revisions | 2 rounds | 4 rounds | Unlimited (in scope) | Unlimited (in scope) |
| Delivery | 2–3 weeks | 4–5 weeks | 8–10 weeks | Scoped |
| Care plan | + Care $149/mo | + Growth $499/mo | + Partnership $2,500/mo | Custom retainer |
Compare
How Plinth compares
There's no wrong answer. There's a right fit for where you are. Scroll horizontally on smaller screens.
| DIY (Framer Template) | Freelancer (Upwork) | Plinth | Big Agency | |
|---|---|---|---|---|
| Cost | $0–$200 | $500–$3,000 | $3,500–$22,000 | $25,000–$150,000+ |
| Timeline | 1–2 days | 2–6 weeks | 2–5 weeks | 8–16 weeks |
| Design quality | Template-bound | Varies wildly | Custom, premium | Custom, premium |
| Strategy included | No | No | Yes (positioning, messaging, IA) | Yes (but committee-driven) |
| Ongoing support | None | Hourly (if available) | Care Plans from $149/mo | Retainer ($5,000+/mo) |
| Conversion focus | No | Rarely | Every project | Sometimes |
| Who does the work | You | Unknown | The founder (Fred) | Junior designers, project managers |
| Revisions | Unlimited (it's you) | 1–2 (then hourly) | 2–4 rounds included | Scoped and billed |
| You own everything | Yes | Usually | Always | Check the contract |
Aftercare
Plans for the long run
Launch is the start, not the finish. Optional monthly plans keep your site healthy, fast, and improving.
Care Plan
Pairs with Launchpad
$149/mo
- Hosting oversight
- Security monitoring
- Weekly backups
- Software updates
- 1 hour content changes / mo
When to add
When you want the site to keep itself healthy without you babysitting it.
Growth Plan
Pairs with Accelerator
$499/mo
- Everything in Care
- Performance monitoring
- Monthly SEO reporting
- 3 hours design + dev / mo
- Conversion review per quarter
When to add
When the site is a revenue channel and you want it improving every month.
Partnership
Pairs with Authority
$2,500/mo
- Everything in Growth
- Dedicated retainer hours
- Quarterly strategy session
- A/B testing roadmap
- Priority response SLA
When to add
When the site is core to the business and needs a senior partner on speed-dial.
Plans are month-to-month. Cancel anytime, no lock-in.
Scope
What's not included
Setting expectations up front saves us both time later. These items aren't bundled into project fees, but we'll always flag them before they're needed.
- Hosting and domain fees (you own the accounts; we set them up)
- Paid stock photography, premium fonts, or icon licenses
- Third-party SaaS subscriptions (CMS, CRM, analytics, email)
- Ongoing content writing or blog posts beyond launch
- Translation or localisation into additional languages
- Custom illustrations or motion beyond what each tier specifies
- Plugin or app marketplace license fees
Need something from this list rolled in? Mention it on your intro call and we'll scope a clean add-on, no surprise invoices.
Cost objections
Questions buyers actually ask
Ready?
Pick a tier, or talk it through.
Most decisions get easier after a 20-minute call. No prep needed, no pressure to commit.
Not sure what drives these numbers? Read the 2026 website cost breakdown →
Not sure which tier fits? Get a free teardown and we'll help you figure it out.