Plinth guides
The buyer's guides to building right.
Deep, decision-grade guides on hiring, cost, timelines, and platforms, so you can choose how to build with clear eyes.
Start here: How much does a website cost? →
Looking for shorter reads? Browse the blog →
How to Choose a Web Design Agency for Your Startup (Without Getting Burned)
I'll give you the verdict up front: most startups pick the wrong web design partner, and it costs them 3-6 months of runway and a site they have to rebuild within a year.
Read the article →September 2026 · 11 min read
Design
How long it takes to build a website depends on three decisions you've probably already made.
Most timeline answers online are useless. "It depends" or "4 weeks to 6 months." Here's a real breakdown, by project type, with week-by-week scope and the specific things that blow timelines up.
March 2026 · 8 min read →Design
Webflow, WordPress, Framer, or Next.js: which one is actually right for your site in 2026?
The honest answer changed in the last 18 months. WordPress is bleeding market share, Framer doubled its valuation, Webflow restructured pricing, and Vercel raised at $9.3B. Here's what each platform is for now, and which one you should pick.
March 2026 · 11 min read →Design
Hiring a web design agency in New Jersey: what most lists won't tell you about the local market in 2026.
Most "best NJ web design agencies" lists are SEO traps written by the agencies on them. This one isn't. It's a real breakdown of the New Jersey market, who serves which kind of client, and when it makes sense to look across the river instead.
March 2026 · 7 min read →Design
SaaS Landing Page Best Practices in 2026: What's Changed and What Still Works
I'm going to save you the scroll: the fundamentals haven't changed. Clear value prop, strong social proof, single CTA, fast page. That still works. It worked in 2015 and it'll work in 2030.
September 2026 · 15 min read →Get the 23-point website audit checklist
Field notes on building websites that convert — for founders.