Plinth

48-hour website audit.

Your website has traffic leaks, conversion killers, and SEO gaps you can't see because you're too close to it.

For $497, you get a senior designer's eyes on every page, with a recorded walkthrough and a prioritized action plan.

What's included

Six deliverables.

Everything you need to know what to fix, in what order, and why.

Performance audit

Core Web Vitals, load time, mobile responsiveness, Lighthouse scores with specific fix recommendations.

Conversion teardown

Page-by-page review of your conversion funnel. Where visitors drop off, why, and what to change.

SEO baseline

Technical SEO check (meta tags, schema, sitemap, canonical URLs, heading structure, internal linking). Current keyword positions for your brand terms.

Competitive positioning check

How your site stacks up against 3 competitors you name. Visual comparison, messaging comparison, trust signal comparison.

Recorded Loom walkthrough

A 15-30 minute screen recording where Fred walks through every finding, explains why it matters, and shows exactly what to fix.

Prioritized action plan

A ranked list of changes ordered by impact and effort. What to fix this week, this month, and this quarter.

Process

How it works

Book and pay

$497, handled through Stripe. You get a confirmation right away.

Share your URL

Your site, plus 3 competitors you'd like it measured against.

Get your audit

Full findings plus the Loom recording, delivered within 48 hours.

Who this is for

If this sounds familiar.

  • Founders preparing for a fundraise who need their site sharp
  • SaaS teams with traffic but low conversion rates
  • Agencies whose own site hasn't been updated in 18+ months
  • Anyone who suspects their site is leaving money on the table

FAQ

Common questions

Book your audit — $497.

Delivery within 48 hours. 10+ actionable findings guaranteed.